Start leading transformation

X Festival offers one of the tourism industry's most important platforms and is a must for anyone leading tourism industry transformation. Discover our wide range of sponsorship opportunities.

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Find relevance in leading change

Brand partnership with X Festival and X Design Week offers a key opportunity to engage with a relevant forum committed to driving change in tourism.

Take the stage as a tourism industry thought leader, sharing your ideas, solutions and vision for a more digitally astute industry.

Disrupt
& Provoke

Embrace disruption as a positive agent of change within our industry.

Shaping Tourism's Shift

Take a leading position in shaping the seismic shift in tourism with a bold vision.

Co-Creation
at the Core

Participate in discussions, sessions and ideation built  on collaboration.

Solutions
for Good

Positive impact is driving a more sustainable industry. Lead with solutions.

X. Festival 2022 Themes

Economic
Disruption

What does the future of travel look like in light of the increased cost of living, disrupted global markets and a continuing horizon of uncertainty?

Talent &
Capability

How can we respond to the changing patterns of workplace skills, habits and capability development? Will solutions be found in technology automoation?

Sustainability
Champions

How do we find the 'agents of change' within our industry, individuals who can champion sustainability leadership and a different modus operandi.

Reshaping
Tomorrow

How do we put innovation to play in creating entirely re-imagined visitor experiences, driven by a deeply authentic approach and underpinned by smart technology.

Digitalisation &
Competitiveness

How can we continue to drive the impetus that led the forced digitalisation of our industry through the pandemic towards a progressively more competitive industry long-term.

Digital Trends &
Brand Engagement

Trends sit at the heart of everything, how can we spot opportunities on the horizon, tap-into emerging trend and leverage these to drive engagement.

Become a Supporting Partner

€850 / Unlimited

Showcase your brand at X.Festival and X. Awards as a leading voice in the industry. This allows you to reach a community of more than 1,000 DMOs and tourism professionals.

  • Partner brand positioning on X. Festival and X. Awards core brand assets, online and in-stream.

  • Featured amongst event partners on all primary marketing actions, including social and newsletters.

  • Get 3-months on-demand access to all event sessions for your entire team.

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Want bespoke visibility?

Take a look below at the range of opportunities.

X Festival Sponsorship

Headline Partner

Bespoke Pricing - 1 Available

Showcase your brand at X.Festival and X. Awards as a leading voice in the industry. This allows you to reach a community of more than 1,000 DMOs and tourism professionals.

The leading brand position at X Festival, with prominent placement on all brand assets as the primary associate partner.

  • Exclusive watch-party sponsor, with unrestricted attendance and opportunities to host social activities.

  • 'Headline Partner' positioning prominently on all X Festival brand assets online and throughout the event.

  • Dedicated event session and bespoke integration into event programme.

Enquire

Theme Partner

€3,750 - 6 Available

Showcase your brand at X.Festival and X. Awards as a leading voice in the industry. This allows you to reach a community of more than 1,000 DMOs and tourism professionals.

Choose to partner with one or more of the six X Festival Themes, secure an exclusive positioning as well as other benefits.

  • Exclusive brand partner for chosen theme, showcased prominently online and throughout theme segment.

  • Premium positioning as a Theme partner throughout all event marketing, social media and newsletters.

  • Dedicated programme spotlight showcasing your brand, work and vision to the global tourism industry.

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X Festival Awards

Headline Partner

Bespoke Pricing - 1 Available

Showcase your brand at X.Festival and X. Awards as a leading voice in the industry. This allows you to reach a community of more than 1,000 DMOs and tourism professionals.

The leading brand position at X Festival, with prominent placement on all brand assets as the primary associate partner.

  • Become the lead brand partner of X Festival Awards, becoming a clear supporter of excellence in tourism.

  • Exclusive host of the DTTT Awards Dinner with an exclusive set of tourism industry leaders shortlisted by the jury.

  • Special brand feature during event ceremony with content or intervention included in-stream and in-person.

Enquire

Award Category Partner

€3,750 - 6 Available

Showcase your brand at X.Festival and X. Awards as a leading voice in the industry. This allows you to reach a community of more than 1,000 DMOs and tourism professionals.

Sponsorship of a selected award category, including the possibility to feature on the people's choice awards.

  • Dedicated award category sponsor feature both online and in-stream, with exclusive brand placement in category.

  • Brand placement in all awards communication material, including in newsletters and in-stream communication.

  • Increased visibility throughout the DTTT Awards with possibility to give intervention on category theme.

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