Yael Froman Ideses

Director of Tourism
Tel Aviv Global & Tourism

Tel Aviv Global & Tourism is a municipal company managed directly under the Office of the Mayor of Tel Aviv-Yafo. Its primary efforts are directed toward making the city more accessible to the world and facilitating its quantum leap in the global arena, achieved in cooperation with municipal, national and private partners. 

Yael manages the Tourism department, which is responsible for managing Tel Aviv's International Convention Bureau; incoming and domestic tourism; hotel development; initiate, establish and operate new tourist attractions; operate TIC and tours around the city; tourist experience; community tourism; etc. 

Yael holds LLB in Law and Psychology from the Hebrew University of Jerusalem and LLM in Public Law from Northwestern University in Chicago and Tel Aviv University.

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