Sergio Guerreiro

Turismo de Portugal

Sergio has more than 20 years of experience in the field of tourism, working as a policy analyst and Director at Turismo de Portugal. Currently in charge of statistics, business intelligence, entrepreneurship and innovation, he is responsible for the program Tourism 4.0, an integrated program to foster innovation in the tourism sector involving more than 350 startups.

He also represents Portugal at several international working groups at UNWTO, OECD and European Travel Commission. He is currently Chairman of the OECD Tourism Committee, Chairman of the European Travel Commission’s Market Intelligence Group and a WEF’s Agenda contributor. He is Executive Director of NovaSBE’s Westmont Institute of Tourism and Hospitality and a visiting lecturer at Nova SBE, Nova IMS and Universidad Europea Canarias.