Rachel Ferguson is VISIT PHILADELPHIA’s chief innovation and global diversity officer. In this role, she is charged with helping to grow the leisure tourism segment by identifying and leading marketing programs focused on multicultural and multigenerational travelers and new geographic markets. Ferguson leads the company’s diversity, equity and inclusion program, communications and revenue-generating partnerships. Under Ferguson’s leadership, the organization launched award-winning campaigns to attract Latinx travelers (Filadelfia — You Gotta Feel It), LGBTQ audiences (Philadelphia Pioneers on the Road to Stonewall), women (City of Sisterly Love) and manages multiple initiatives to attract African-American travelers. In 2020, she oversaw the creation and launch of Love + Grit, a podcast that she co-hosts. It features the authentic and diverse stories of Greater Philadelphia and its residents to inspire all people to visit.