Proudly born and raised Mexican, Prisca (Prees- cah) Sanchez is currently the VP of Marketing at NYC & Company, where she is responsible for overseeing all international consumer and travel trade marketing efforts to position New York City as a top destination globally. She has 12 years of experience in traditional and digital marketing, consumer insights and partnerships, across verticals.
Prior to moving to the USA, she lived in Spain for 6 years where she studied an MBA at the Complutense University of Madrid, and where she had her first experience working in the Hospitality industry. Having lived and worked in 3 different countries, she has led marketing engagements in the USA, Latin America, Europe and the Middle East.
She loves traveling and has visited 36 countries with more to come!