Paul Nursey joined Destination Greater Victoria in January 2014. He is an experienced and respected senior tourism leader and progressive tourism marketing, strategy, and branding expert with 20 years of tourism-related leadership and management experience. He has held leadership positions with the Canadian Tourism Commission, Rocky Mountaineer Rail Tours, Mount Seymour Resorts and Tourism Vancouver — the Greater Vancouver Convention and Visitors Bureau. Widely regarded as one of Canada’s top tourism policy minds, Paul serves on the board of Destinations International and the Tourism Industry Association of Canada as the Advocacy Committee Chair.
During his tenure at Destination Greater Victoria, Paul has transformed the organization using the Balanced Scorecard performance management framework. In 2016, Paul successfully negotiated a new funding relationship with local hoteliers, the City of Victoria and Province of B.C. that enables Destination Greater Victoria to better execute strategic planning over the medium term. Under Paul’s leadership Destination Greater Victoria has assumed responsibility in a natural evolution with Sporthost Victoria to partner on sports tourism in Greater Victoria. He has also overseen conference business including co-founding the IMPACT Sustainability Travel & Tourism Conference.
Since the Covid 19 Pandemic, Paul has moved Destination Greater Victoria to a leaner and viable financial model, worked with industry to create the Greater Victoria Rescue and Recovery Task Force and has set the organization on a pathway to support industry for both short term survival and medium term recovery. This is being done sustainably and in lock step with the values of the community.
Paul holds a degree in Regional Planning from Simon Fraser University and has completed the Executive Development in Tourism program from the University of Hawai’i at Mãnoa. Paul has recently completed the Directors Education Program from the Institute of Corporate Directors and University of Toronto’s Rotman School of Business.