Paul heads up the commercial development division at Fáilte Ireland (The National Tourism Development Authority), the State Agency responsible for guiding and supporting the sustainable development of tourism in Ireland.
Paul leads the Fáilte Ireland teams responsible for driving demand & supporting industry conversions across leisure & Business Tourism. This includes promoting Ireland as a top-class MICE destination under the Meet in Ireland brand. He also leads the Dublin Convention Bureau, Convention Bureaux of Ireland, Golf, Product Sales & Distribution, Trade FAMs & platforms such as Meitheal. Paul also leads the Fáilte Ireland Digital that Delivers project which will see significant investment to transform the digital footprint of Irish industry.