Luca has dedicated his professional life, so far, to the tourism industry.After a degree in Tourism Economics, a 1 year experience as a researcher in New Zealand and a Masters in Tourism Management, he worked as a Senior Researcher at Trentino School of Management focusing his work mainly on sports tourism, destination marketing and destination branding.He has coordinated and directed the Trento and Valsugana Wine Route for 5 years where he has enhanced his skills in the wine & food tourism. In 2011 he started his experience as Destination Manager directing Valsugana Tourism Board (Trentino, Italy). From early 2015 he took charge of the Dolomiti Paganella Tourism Board (Trentino, Italy) as Destination Manager. Here he's leading a DMO innovation process, focusing his work on developing new tourism experiences and designing a new relationship, based on values, between the hosting community and the guest.
The main keywords of this change are: tourism experiences, digital empowerment and destination stewardship
“You need to lead your organization to the unknown”