Katrine has worked all her career in the tourism industry, and since 1999 in managing positions. Since “the times they’ve been changing” dramatically these years, she’s gained significant competence in reorganizing, modernizing and building new competence in the organizations she’s been working in. On her way, she’s also become a specialist in social media marketing, and other digital marketing & sales solutions.
Katrine is head of all B2C marketing activities for Visit Norway, and have been since spring 2018. She has been busy reorganizing the national marketing efforts, implementing a new marketing strategy, while dealing with pandemic with continuous marketing activities. And at the same time she’s been part of building the new national tourism strategy for Norway: “Big impact, small footprint”. Katrine is a part of the team leader group for Visit Norway.