Julia Jakoubek

Digitalisation & Innovation
Vienna Tourist Board

Julia Jakoubek has been working in the digital field at the Vienna Tourist Board for more than 13 years responsible for online communication and digital product development. In the past she has driven the strategic development of online channels such as the website, social media, virtual reality applications and apps for many years in order to offer tourists up-to-date target group information and services.

In recent years, the topic of digitalisation and innovation has been in the centre of work: as product owner of the city guide app ivie, she designed and launched a central tool for Vienna's visitor economy strategy. The app for guests in the destination integrates different data sources and microservices and generates important insights for tourism stakeholders.

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