As VP of Strategy and Insights, Jason combines creativity, data and technology to develop strategic marketing programs for Simpleview clients around the world. With more than a decade in the tourism industry, Jason has a proven track record of delivering effective marketing strategies that help destination marketing organizations deliver on their key business objectives and goals. At Simpleview, Jason manages a team focused on providing clients with the data and insights they need to better connect the dots and extract actionable insights that lead to more effective campaigns, contests, promotions, and always on marketing. Jason holds a Bachelor of Science degree in Small Business Administration from Northern Arizona University and is a Google Certified Partner. His specialties include digital strategy, data-driven campaign management, search engine marketing, growth optimization, paid search, social media advertising, marketing automation and more. Jason is also the host of Simpleview’s award-winning weekly digital marketing web series The Layover Live which brings digital marketing news and actionable insights to hundreds of DMOs every week.