Jason works as a Tourism Cluster Manager in the Iles de la Madeleine, an archipelago located in Eastern Canada. He coordinates collaborative projects that bring added-value benefits to the targeted businesses. His recent initiatives, one of which received the Best Strategy for Creative Tourism Development Award as part of the international Creative Tourism Awards, have led him to redefine his approach as a project facilitator. Passionate about destination development and marketing, he likes to challenge his colleagues and partners with innovative strategies. Jason has a background in adventure tourism and has been involved in the tourism industry for more than 20 years.