James O'Leary

Global Head of Destination Marketing

James brings 20 years’ experience working in the travel industry to this year’s X Festival, working in e-commerce, technology and commercial, for brands such easyJet, lastminute.com, Travelport and bmi. For the past 5 years James has worked at Skyscanner, now leading their Global partnerships with Destinations. James and his teams’ mission is to help Destinations leverage data, technology and product to re-shape their marketing strategies – using data and research to think differently about how, where and when they communicate with travellers.
As the Industry resolutely focuses on the impact of the pandemic, James brings a wealth of experience and perspective – from the good times and the bad – and a yearning to help the industry overcome the many challenges it now faces.