Helga’s passion is to foster sustainability and connections among enterprises within the region, mostly related to tourism. She believes that each of us can take a step forward to make life better and keep an environment for our descendants. Helga is strongly involved in regional development and works at the regional development agency. She was engaged in numerous EU projects related to culture, environmental issues, entrepreneurship, sustainability, and tourism. Recently she runs the Regional promotion Centre, where new technologies are giving a new perspective for discovering the cultural and natural heritage of the region in northeast Slovenia.