Helena Videtic (1983) studied Business Administration and Tourism at the Lucerne University of Applied Sciences and Arts. As a passionate tourism expert, Helena has held various positions in incoming and outgoing tourism, including 5 years as an event planner at the media company Dow Jones. She has been part of the Switzerland Tourism family since 2013, for the last five years, she headed the Switzerland Convention & Incentive Bureau (SCIB) for the German and Austrian markets. In January 2021, she was able to put her passion and personal interest for sustainability into a professional context and now acts as Sustainability Manager in a very swisstainable way. Helena lives in Frankfurt am Main, Germany.