Gwynne Spann is the Director of Content Marketing at Visit California, a role that has evolved from managing the production of printed visitor guides to overseeing the development and deployment of the organization’s global content program. During her fifteen years with the company, Gwynne has enjoyed the challenge of an ever-shifting marketing landscape while having the unique opportunity to tailor Visit California’s content marketing program to one that reaches over 33 million people annually across its global suite of websites, blog, social media outposts, and digital and printed guides.
As a fifth-generation Californian, Gwynne is grateful every day she is able to bring a product as unique, beautiful and intrinsically diverse as the Golden State to the potential traveler. Prior to her work with Visit California, Gwynne got her start working for the Intel Corporation, the Governor of California, and honed her writing acumen working for a think tank. Gwynne earned her MBA from the University of California Davis Graduate School of Management.