Grigory Kharitidis manages a bunch of marketing projects at Visit Tampere, Finland. As an aspiring essentialist with 15 years of experience in destination and tourism marketing, Grigory believes that the primary focus of DMOs should be on building relationships and scaling trust. Together with colleagues at Visit Tampere, Grigory is producing the transformative storytelling campaign Reinvent.Tampere. At X. Festival, he will be talking about how storytelling can help DMOs discover new angles to their work and reconnect with residents on a deeper level.