Bente Holm

Director
Visit Norway

Bente Bratland Holm has a wealth of experience from the Norwegian travel industry. She has established and lead several organizations connected to the meeting industry as well as travel and tourism. Before entering her current position, she was Managing Director at VisitOSLO; Oslo’s own, and Norway’s largest destination marketing company. Mrs. Holm also has experience from the hotel industry and has participated in various leadership programs. She is a board member of the European Travel Commission and has held several board positions within the Norwegian travel industry. For the last five years she has been the Director of Visit Norway, the national Norwegian Tourist Board. Her latest achievement was developing the first ever National strategy for the travel industry on assignment from the Norwegian government. The strategy was finished and handed over to the Norwegian Ministry of Trade, Industry and Fisheries in 2021. 

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