X. FESTIVAL 2020

Our change makers

They are real leaders from all over the world, sharing their knowledge and introducing their perspectives.
They are here to inspire and provoke meaningful discussions.

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Lola Akinmade Åkerström
Travel Entrepreneur
 Lola Akinmade Åkerström
Driving Sustainability and Green Innovation within the Travel Sector
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Adam Sacks
Tourism Economics
Adam Sacks
Emergency Communication Using AI Chatbots
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Akemi Tsunagawa
Bespoke
Akemi Tsunagawa
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Alex McNeil
Quark Expeditions
Alex McNeil
Innovative Approaches to Carbon Capture in Tourism
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Alice Gifford
Adventure Travel Trade Association
Alice Gifford
Financial Transparency & Sustainability as Non-Negotiable
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Ambros Gasser
ASI Reisen
Ambros Gasser
Reviving Urban Tourism
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Andrea Jovell
Göteborg & Co
Andrea Jovell
Satisfying People’s Appetite to Endure a Transformative and Healing Experience
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Anne Biging
Healing Hotels of the World
Anne Biging
Re-Imagine Meetings, Events & Business Travel
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Antti Lumiainen
Helsinki Marketing
Antti Lumiainen
How Brands are Inspiring Travel Again
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Ashish Arya
Pinterest
Ashish Arya
Going Beyond Cultural Boundaries and Traditional Experiences
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Ben Shacham
Culture Trip
Ben Shacham
What would a Sustainable Tourism Acceleration Centre look like?
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Benoit Bailliart
thecamp
Benoit Bailliart
The Road Towards Data-Driven Destination Management
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Birka Valentin
Tendai Insights
Birka Valentin
Destination Websites to Reflect the Needs of Audiences: Perspective from Spain
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Blanca Pérez-Sauquillo
TurEspaña
Blanca Pérez-Sauquillo
Exploring the Future of Travel Marketing
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Cadi Jones
Beeswax
Cadi Jones
Exploring the Future of Travel Marketing
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Cara Frank
SimpleView
Cara Frank
Re-Imagine Meetings, Events & Business Travel
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Carolina Goradesky
FIDI Global Alliance
Carolina Goradesky
Accelerating Innovation in Travel after Coronavirus
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Caroline Bremner
Euromonitor International
Caroline Bremner
Innovative Approaches to Carbon Capture in Tourism
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Celine Olesen
Climeworks
Celine Olesen
Innovative Approaches to Carbon Capture in Tourism
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Christina Beckmann
VP at ATTA
Christina Beckmann
Imagine a City that Works for Visitors, Business and Resident Communities
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Clyde Higgs
Atlanta Beltline Inc.
Clyde Higgs
Perspective on a Tourism Model based on Happiness and Sustainability
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Damcho Rinzin
Bhutan Tourism Council
Damcho Rinzin
The Voice of Industry
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Daniele Beccari
Evaneos
Daniele Beccari
The Voice of Industry
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David Meany
The Travel Corporation
David Meany
Stewardship as a Driving Force Behind the Brand
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David Peacock
Future Tourism Group - SimpleView Inc.
David Peacock
Involving the Whole Community in Shaping a Sustainable Destination
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Dominic Lapointe
UQAM
Dominic Lapointe
The New Role of Creators and Influencers - Popularity vs Responsibility
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Dominique Audibert
Whalar
Dominique Audibert
Rebuilding the Pillars of Healthy Tourism
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Edmund Morris
Equator Analytics
Edmund Morris
Regenerative Travel - Purpose from a Marketer's Perspective
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Elke Dens
Tourism Flanders
Elke Dens
AdventureEDU Preview: From Safety Risk Management to Safety Management
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Fabio Ramo de Oliveira
ATTA
Fabio Ramo de Oliveira
Financial Transparency & Sustainability as Non-Negotiable
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Gergana Nikolova
Adventure Travel Trade Association (ATTA)
Gergana Nikolova
The Road Towards Data-Driven Destination Management
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Glenn Mandziuk
Thompson Okanagan Tourism Association
Glenn Mandziuk
Re-Defining our Role as Destination Marketers
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Gloria Loree
Destination Canada
Gloria Loree
Redefining Destination Purpose and Governance
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Graeme Jackson
The Travel Foundation
Graeme Jackson
Reinvent Tampere Campaign: Meeting the People Reimagining Business, Community and Everyday life
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Grigory Kharitidis
Visit Tampere
Grigory Kharitidis
AdventureEDU Preview: From Safety Risk Management to Safety Management
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Gustavo Timo
ATTA
Gustavo Timo
Driving Sustainability and Green Innovation within the Travel Sector
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Hege Vibeke Barnes
Innovation Norway NY
Hege Vibeke Barnes
2021 Horizons: Going Behind the Data
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Helena Sjögren
Etraveli Group
Helena Sjögren
Creating Legacy through Exhibitions by Repurposing, Re-Cycling and Revitalising
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Helga Lukač
Expano
Helga Lukač
Perspective on a Tourism Model based on Happiness and Sustainability
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Isabel Mosk
Sherpa's Stories
Isabel Mosk
Observing the Consumer Shift with Data and Audience Insights
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Iva Kutle Skrlect
Google
Iva Kutle Skrlect
The Rise of the Sustainable Enterprise
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Jacob Dencik
IBM
Jacob Dencik
2021 Horizons: Going Behind the Data
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James O'Leary
Skyscanner
James O'Leary
Involving the Whole Community in Shaping a Sustainable Destination
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Jason Bent
Iles de la Madeleine
Jason Bent
To Infinity and Beyond — Adapting Your Marketing Approach for the Road Ahead
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Jason Swick
SimpleView
Jason Swick
AdventureEDU Preview: From Safety Risk Management to Safety Management
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Jean-Claude Razel
ATTA
Jean-Claude Razel
The Invisible Burden: Understanding the Impact of Tourism on Communities
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Jeremy Sampson
The Travel Foundation
Jeremy Sampson
What are smart cities today, where are they headed and what does that mean for tourism?
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Jonathan Reichental
Human Future
Jonathan Reichental
2021 Horizons: Going Behind the Data
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Jose Luis Aranda
Meliá Hotels International
Jose Luis Aranda
Sizing the Appetite for TravelTech in Adversity
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Joshua Ryan-Saha
Traveltech Scotland
Joshua Ryan-Saha
Accelerating the Future of Travel with the Best Startups selected by UNWTO
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José Ricardo Díaz Ardila
UNWTO
José Ricardo Díaz Ardila
Touch Video Academy Workshop
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Kim Slade
Touch Video Academy
Kim Slade
Balancing Digital Brand Immersion with Local Activation
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Laurie Dempster
Newfoundland and Labrador Tourism
Laurie Dempster
Rebuilding Better - Ensuring a Sustainable Meetings and Events Industry Emerges out of the Pandemic
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Leena Lassila
Helsinki Marketing
Leena Lassila
Bringing Geolocation Tech Innovation and Marketing Together
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Lizzie Russell
What3words
Lizzie Russell
Helping Tourism Businesses
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Lotta Magnusson
Visit Dalarna
Lotta Magnusson
Data-Driven Marketing & SMEs Co-operation
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Luca Romozzi
Sojern
Luca Romozzi
Partnership for Recovery
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Lynette Pang
Singapore Tourism Board
Lynette Pang
Destination Websites to Reflect the Needs of Audiences: Perspective from California
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Lynn Carpenter
Visit California
Lynn Carpenter
Reviving Urban Tourism
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Marc Sanderson
City of Malaga
Marc Sanderson
Reviving Urban Tourism
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Marco Minicucci
Milano&Partners
Marco Minicucci
How 'Grow with Google' is Helping Tourism SMEs
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Maria Founta
Google Greece
Maria Founta
Re-Imagine Meetings, Events & Business Travel
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Mariska Kesteloo
Word of MICE
Mariska Kesteloo
Engaging the Influencer Community by Offering Something Extra
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Markus Berger
Switzerland Tourism
Markus Berger
Creating Visitor Experiences for the Domestic Market
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Mathieu Jaton
Montreux Jazz Festival
Mathieu Jaton
Tech as an Enabler for Inclusivity and Empowerment
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Matthijs Keij
Withlocals
Matthijs Keij
Re-Imagine Meetings, Events & Business Travel
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Miek Egberts
InspireME Monte Carlo
Miek Egberts
Innovation as a Catalyst for Sustainable Recovery Solutions in Tourism
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Natalia Bayona
World Tourism Organization
Natalia Bayona
Welcome to X. Festival 2020
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Nick Hall
Digital Tourism Think Tank
Nick Hall
Reviving Urban Tourism
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Nico Mulder
Mulder
Nico Mulder
Reflecting on the Vienna Visitor Economy Strategy
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Norbert Kettner
Vienna Tourist Board
Norbert Kettner
The “New Normal” you say … Really?
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Olivier Henry-Biabaud
TCI Research
Olivier Henry-Biabaud
Analysing Travel Data in a Climate of Uncertainty
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Olivier Ponti
ForwardKeys
Olivier Ponti
What would a Sustainable Tourism Acceleration Centre look like?
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Pashû Christensen
thecamp
Pashû Christensen
Stewardship as a Driving Force Behind the Brand
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Paul Nursey
Destination Greater Victoria
Paul Nursey
Re-Imagine Meetings, Events & Business Travel
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Pieter Allaerts
Dolce La Hulpe
Pieter Allaerts
Redefining Destination Purpose and Governance
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Randy Durband
Global Sustainable Tourism Council (GSTC)
Randy Durband
Rebuilding Better - Ensuring a Sustainable Meetings and Events Industry Emerges out of the Pandemic
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Rina Sirén
Miltton Sparks
Rina Sirén
The Rise of the Sustainable Enterprise
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Roxane Kaempf
IBM
Roxane Kaempf
The Travel Tech Startup Built in a Pandemic
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Saniya Shah
Pilota
Saniya Shah
2021 Horizons: Going Behind the Data
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Sara Pastor
Adara
Sara Pastor
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Sarah Woodall
Visit South Greenland
Sarah Woodall
Redefining Destination Purpose and Governance
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Sergio Guerreiro
Turismo de Portugal
Sergio Guerreiro
What would a Sustainable Tourism Acceleration Centre look like?
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Shuhei Akahoshi
Kyoto City Tourism Association
Shuhei Akahoshi
Going Beyond Design in Solving Today's Challenges
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Stefan Costeur
SNCB
Stefan Costeur
Redefining Destination Purpose and Governance
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Stefan Hartman
ETFI
Stefan Hartman
Stewardship as a Driving Force Behind the Brand
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Stine Selmer Andersen
Visit Greenland
Stine Selmer Andersen
Impact Stories: Supporting Community-Led Crowdfunders
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Su Johnston
Crowdfunder
Su Johnston
Reviving Urban Tourism
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Suzanne Höller
Graz Tourist Office
Suzanne Höller
Going Beyond Design in Solving Today's Challenges
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Ségolène Martin
Kantify
Ségolène Martin
2021 Horizons: Going Behind the Data
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Toby Morris
Adara
Toby Morris
Reviving Urban Tourism
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Tomas Andersson
Visit Stockholm
Tomas Andersson
Understanding Responsible Travel from Data & Behavioural Insights through to Marketing & Product Development
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Vicky Smith
Earth Changers
Vicky Smith
Reinventing How We Discover Cities
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Wendy van Leeuwen
Secret City Trails
Wendy van Leeuwen
Going Beyond Design in Solving Today's Challenges
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Yves Phan
IBM Belgium
Yves Phan