Contiki brings together young travellers from all corners of the globe to discover new cultures and explore exciting destinations. Their marketing strategy is characterised by creative campaigns and effective collaborations with travel brands around the world. Lottie Norman, Content Marketing Director at Contiki will be presenting to us the thinking behind their "Pack My Bags" Alexa skill, which helps travellers pack by only telling Alexa the destination they're headed to, helping them know exactly which clothing and items they’ll need.
This session will allow us to reflect on how collecting first-party data from consumers through voice marketing can result in excellent ROI through the experience of Contiki and ProColombia, allowing users to know what to pack in such a diverse country.
