No industry has been impacted by COVID-19 quite like travel and tourism. At the beginning of the pandemic, the industry was turned upside down and, for a time, completely shut down. Now, travel is back in full swing but everything has changed. Travelers are growing increasingly frustrated with sorting through new rules, restrictions and requirements, as well as a lack of information to answer their biggest questions. But it doesn’t have to be this way. By shifting our approach to how we communicate, the travel and tourism industry can keep everyone satisfied, safe and informed, while continuing to inspire travel now and into the future.