Translating Sustainable Development Strategy

Thursday, December 9, 2021
|
12:40 pm
Keynote

With Katrine Mosfjeld from Visit Norway, we are going to explore how we can translate a Sustainable Development Strategy into a Marketing and Communications Strategy.

We have seen many destinations starting their sustainability journey with a campaign, a bold message and a promise, yet they were missing a more strategic vision.

Katrine is at X. Festival to tell us more about how Visit Norway has translated their sustainability strategy into a bold and inspiring marketing and communication strategy.

Duration:
45 min