The New Role of DMOs

Wednesday, November 30, 2022
4:25 pm

In this session, we will find out more about the increasingly dominant role of DMOs, which moves away from a marketing and product-exclusive role.

We will be discussing how the role of destination management organisations is transforming towards a stronger focus on sustainability - both people and planet - and data management. Which challenges does this bring to DMOs? Are their teams ready to embrace these new tasks?

35 minutes