The Contiki TikTok Challenge

Thursday, December 9, 2021
|
2:10 pm
Keynote

Contiki brings together young travellers from all corners of the globe to discover new cultures and explore exciting destinations. Their marketing strategy is characterised by creative campaigns and effective collaborations with travel brands around the world. Lottie Norman, Content Marketing Director, is contributing to the theme of Leaders of Digital by presenting us the thinking behind Convince Me It's Time For New York City, a TikTok Challenge, designed in partnership with NYC&Co. This is going to be a particularly insightful presentation, especially addressed to those who want to understand the potential of TikTok to target the youngest generations of travellers.

Duration:
45 min