Peter Reelfs is joining X. Festival to present how he views the future of sustainable events. There is a lot that the industry can do to significantly reduce the footprint of the events. This topic is particularly relevant for destinations that keep the event and meeting sector at the core of their strategy. In this talk, we will touch on the theme of driving visits during the offseason. Events are an effective tool to extend the season, but also to reduce visitor pressure during peak periods and thus counteract the problems of over-tourism. We will explore the opportunities to build a sustainable future for the events and meeting sector.