Partnership sits at the heart of building a strong and performant digital strategy. One that can both tell the brand's story, positioning it just right amongst key audiences but also generating interest all the way to a clear conversion.
In this session, we're going to look at the huge added value co-op marketing plays in the digital visitor journey and how the right mix of partners, combined with the right strategy and channels, can deliver full-funnel results from a destination's brand all the way to the commercial bottom line for its partners.
Sharing the latest insights and trends from their huge hive of data and user insights, in this interesting panel, we'll look at different perspectives about what sits behind a strong collaborative marketing plan.
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