In this session, we will be hearing from Marco Minicucci, from Milano & Partners, about the strategy and outcomes of "Milano, it's a match!", an integrated communications campaign that aims at welcoming new students to the city and make them fall in love with it.
This is an innovative way to retain talent in the destinations, which is a challenge faced by multiple destinations today. The need for talent faced by the industry is increasingly affecting the destination's ability to meet expectations which is why we are focusing on real cases of destinations using creativity to succeed.
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