Tarek Habib, Founder of MURMURATION, is joining X. Festival to discuss how tourism organisations can establish robust measurement data to support a digitally-led sustainability strategy. We are going to touch on how travellers reservation data and anonymised accommodation, activity and transportation data are key to understanding the visitation patterns and link them to the three sustainability pillars, environment, society and economy.
We are going to explore the relevance of travellers spending data, useful to identify who we are targeting, what's their budget and economic sustainability. Moreover, we are going to consider environmental and climate data, such as air quality, protected areas, biodiversity and future changes and how they help identify the environmental capacity of a destination.