Looking for a data-focused session? MarketingOost is joining X. Festival to serve as a model for other destinations on how to make sense of data.
MarketingOost are about to launch a data hub that collects relevant data from the leisure and tourism markets, gathered by the DMO and their partners, such as attractions, outdoor experience providers, businesses and the public sector.
The aim is to analyse the data and translate it into actionable insights that will influence the future development of the destinations. In addition, we will also explore how data is visualised through the use of maps, which show cycling paths, parking spaces, businesses, monuments, and so on. Join this session as part of Digitalisation & Competitiveness.