Yael Froman Ideses, Director of Tourism at Tel Aviv Global and Tourism, is joining X. Festival to present how the destination has been Investing in Personalised Urban Experiences. Now more than ever, visitors are looking for a more transformative experience, something that will change their life forever. In order to be able to fulfil the need of international visitors, Visit Tel Aviv is going to apply learnings and reflect on data collected during the pandemic, where the prime focus was enabling locals to experience the city like never before. Tel Aviv is at the forefront when it comes to innovation and positive impact: hearing from Yael will allow the X. Festival audience to gather a different yet interesting insight on the future of urban tourism.