Once again, X. Festival is bringing you trends and insights from the biggest brands. This year, Iva Kutle Škrlec, Global Destination Marketing Partner at Google, is going back to X. Festival to contribute to the theme of Digitalisation & Competitiveness. The insights she's bringing will be particularly useful to understand the digitalisation scenario and set the radar on what businesses in the industry should be investing in to set their competitive edge in 2022. She will talk about Travel Trends and Behaviours Going Forward as observed through Google data.