Developing Authentic Experiences: Learning from Travel Oregon (Part 2)

Monday, December 6, 2021
4:20 pm

In this talk, we’ll be joined by Scott Bricker, Interim Vice President of Destination Development, who’ll be talking about why for Travel Oregon, investing in development is so important to the destination’s competitive edge. Join us for this in-depth, behind-the-scenes look at why so much importance is placed on the destination experience and the importance of investing in that through long-established programmes and initiatives, such as Oregon’s Tourism Studio and most recently Destination Ready.

Scott’s talk will be followed by a distinguished industry panel from Oregon, discussing the importance of collaboration and fostering a good partnership approach. In particular, the panel will talk about the need for partnership in responding to the needs of the day, from trail stewardship to long-term sustainability objectives.

30 min