We couldn't do X. Festival without having both the European Capitals of Smart Tourism 2022. Julie Benisty at Bordeaux Tourism Office, is bringing us all to one of the most sustainable, innovative and product-rich destinations in Europe. "Bordeaux is using existing resources and repurposing them to propel their smart tourism practices to the top. The city is home to the largest wine growing region in the world with 7000 chateaux and is at the forefront of the creation of the “wine tourism” concept. The creation of the CityPass in 2014 gives visitors free access to over thirty culture and leisure-focused establishments, as well as unlimited use of public transport. Bordeaux’s port committed to an environmental cruise ship charter in 2019, pledging to reduce emissions, eliminate waste and limit sound pollution". Join us to discover more about how the DMO is developing this unique destination.