Becoming Data Agnostic

Friday, December 10, 2021
|
3:25 pm
Interview

In this interview, we’ll be getting underneath the skin of not only why data is so important to set the right strategy and succeed amongst the competition, but also look at the importance of being data agnostic in ensuring the best outcome, with robust and accurate metrics driving the decision making process.

This will be an open discussion on travel intelligence and how it supports key decision making in terms of budget allocation, particularly from a media strategy perspective. It will be extremely valuable to engage with someone from the Travel Intelligence Segment, bringing a bit of a fresh look into the matter.


Duration:
30 min