Are We Brave Enough To Act?

Monday, November 29, 2021
2:00 pm

Destinations face overtourism even during a pandemic. Nagore Espinosa Uresandi is joining the theme of Emerging Trends to explain key learnings and approaches to adapt to the post-pandemic world. As the audience, we will be challenged to address several polling questions to understand where we stand in this scenario.

Nagore is going to present research conducted across different destinations, from old towns to natural and heritage sites, to explore how they tackled the peak season; how they measured capacity and tourism flows; how they implemented pre-booking systems, setting quotas or limits, modifying the mobility options, offering up to date info to visitors. We will also look into how to adapt the marketing strategy to become "hybrid"and agile. We will touch on storytelling, technology, common misconceptions, learnings, measures and approaches.

45 min