Accelerating Domestic Tourism: Marketing Perspective

Friday, December 10, 2021
|
2:45 pm
Keynote

In this session Claire Cadogan, Head of Digital Marketing, Fáilte Ireland talks about their journey and how the organisation and digital marketing team have had to adjust and react to the ongoing pandemic.  

As domestic tourism was the main driver of revenue for the tourism industry over the last 18 months, Claire will share the highlights, challenges and how the team leveraged their digital eco-system and focused on high impact campaigns and content to support the industry and maximise revenue from domestic visitors.

Duration:
30 min