Miguel Angel Pérez, Brand & Marketing Director at Visit Valencia, is joining Leaders of Digital to talk about the city's digital marketing campaign. He will present how the strategy has evolved recently and the key pillars that hold up a consistent message across various channels and throughout different campaigns. We are going to explore how they communicate safety and sustainability in parallel with a strong brand that aims at attracting local and international travellers.
Nowadays each minutes hundreds, thousands, millions of contents are being uploaded (images, videos, texts, etc.)... the only way to attract consumers and- in our case- potential tourists is through very unique content. How to create unique contents? I will tell you on my speech with a few recent examples from our wonderful destination: VALENCIA You will learn about some of our recent creations: The Holy Grail campaign (awarded in six countries), the Design Map, our Fallas campaign, etc.