Data-driven assumptions or marketing-based decision making? We will discuss this with Luca Romozzi, Commercial Director, EU Destinations, at Sojern, one of the world-leading providers of digital marketing solutions for the travel industry. We will explore how to think ahead and always be prepared by using the latest data available. His session is part of X. Rebuild. Led by data, this track is all about understanding product and market shifts and identifying new demand segments to shape a resilient comeback through product diversification.
