As a result of the pandemic, the already growing interest in wellbeing and self-care has strongly risen. Many platforms, like YouTube or TikTok, have declared that the consumption of content related to fitness, meditation, mindfulness has increased. But how is this trend shaping consumer behaviour in the travel industry? Anne Biging, Founder & CEO of Healing Hotels of the World, is the perfect fit to explain what this means for the travel industry. With extensive expertise that goes back to far before the pandemic, she is sharing her vision on healing experiences and retreats. Anne proved to be a visionary when she brought Healing Hotels of the World to life in 2006, anticipating people’s desire to experience a profound, personal transformation towards a healthier, fulfilling lifestyle, way beyond the average wellness vacation. This session will explore present and future opportunities to tackle this trend and create unforgettable experiences, that could enrich the brand of destinations and empower visitors.