Reviving Urban Tourism

X. Imagine for Industry
Dec 4, 2020 9:30 AM

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Facilitated by Nico Mulder.

European Capital of Smart Tourism has been at the forefront of leading City Destinations to be more innovative. Today, more than ever, this is needed as we weather the storm as an industry and face many challenges in the path ahead.

On X. Imagine, join us for a detailed debate about the future of City DMOs, confronting head-on some of the biggest challenges faced by cities today.

This session will put forward key questions for discussion, such as:

How do we continue to support our industry with severe budget cuts hampering efforts?

What skills and strategies are needed to become a driving force for sustainable recovery?

What is the future of the City Break market and how can we continue to be competitive?

What's the impact of global tourism and business travel and the likelihood of either returning soon?

These are just some of the critical questions we will be asking, as we invite a wide-ranging panel of cities to share their views on the current crisis and future strategies. There is much dis-alignment in the world today, but this session supported by European Capital of Smart Tourism aims to boost innovation on the path forward for city DMOs.

How do we remain relevant and become an effective force for recovery? That is the question up for debate.

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