Observing the Consumer Shift with Data and Audience Insights

X. Engage
Dec 3, 2020 1:00 PM
Go to day track

Google have been a long-time partner of the Digital Tourism Think Tank speaking at many flagship events over the past few years. This year, however, we all know things are different. Whilst much of X Festival looks at the industry response, we're thrilled to have Iva Kutle Skrlec, Destination Marketing Partner at Google, share insights on audience and search trends during this period.

Join us for what is set to be one of the most insightful talks of the week, where we will be keeping the conversation focused on the insights DMOs need and learning how to interpret digital trends and audience data so that we can respond with strength as brands. Google have been seeing some major shifts in how audiences are using things like search and YouTube to find inspiration, find connections and seek out new ideas in the new normal.

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