Talks

How 'Grow with Google' is Helping Tourism SMEs

X. Rebuild
|
Dec 2, 2020 3:50 PM
CET
Go to day track
Session

If there's one thing we've seen with the pandemic is that everybody is affected differently. Some destinations have seen a huge boom in domestic tourism whilst others have suffered a huge loss from international tourism. Greece's economy is certainly heavily dependent on tourism, which is one of the reasons they have been one of the first destinations to put in place measures to screen visitors on arrival and to establish air bridges with other countries. A thriving tourism economy is everyone's priority, which is why Google have responded by rolling-out a large-scale support programme for the tourism industry in Greece.

So in the era of #learnwithme, how important is personal and professional development around digital skills and visibility for small and medium-sized enterprises. Join Maria Founta, Country Marketing Manager for Greece to learn more about how 'Grow with Google' supported the training of more than 150,000 people and to learn more about some of the success stories. As we look towards recovery, many Destinations will be asking themselves "should we prioritise recovery and development support with promotion and activation?". Helping to answer that question, Maria will share insights on doing both, deploying an industry development programme together with a global activation campaign on the brands with Greece from Home.

Duration:
15
min
Speaker/s
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