In this session, Ashish Arya, Global Head of Strategy & Marketing for Travel at Pinterest, will share how travel brands are studying the latest trends on Pinterest to determine how to engage consumers and how to boost demand. Ashish is responsible for building, growing & managing the travel business. His team works with the largest travel brands in the world to inspire travellers in a meaningful way. His session is part of X. Engage, a full track dedicated to innovative engagement strategies addressing the needs of the new demand.