Exploring the Future of Travel Marketing

X. Imagine for Industry
Dec 4, 2020 2:00 PM

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Moderated by Cadi Jones, Beeswax.

The world's travel and tourism industry reached near-complete shutdown this year. As suppliers dependent on tourism succeeding, we are all focused on how we can support the industry to get back on its feet.

The year 2020 has been profoundly challenging, with cancellations mounting and weak bookings, amidst a seemingly never-ending climate of uncertainty and fear. But, the challenge faced by those selling to the tourism industry is rarely in the spotlight.

This roundtable explores the future of travel marketing. Yes, you heard it right, this session is all about the future of travel marketing and what it means for vendors in that digital brand funnel who are so badly impacted by budget freezes, uncertainty and changing priorities. We've all experienced it, but here we're talking about it.

In this session, we focus on your story - how you triumphed and gave back in that time of need, how your strategy has pivoted out of necessity, and where your business has sought opportunity, in search of resilience. This is where X. Festival gives back to the digital publishers, the programmatic powerhouses, the technology problem solvers and the brand strategists who drive tourism forward.

In this session, we're inviting competitors to be brutally candid in coming forward to share their pandemic story. This is for everyone who stepped-up when clients found themselves in a tailspin, whose teams reached out with unwavering commitment to help, support and stand by the industry. Nine months into the pandemic, we ask, "how is that working out for you?" as we look to build consensus around strategy, future business prospects and where demand is coming from.

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