Hege Vibeke Barnes, Director, Innovation Norway in New York is contributing to X. Disrupt with a presentation in which she is going to share some recommendations and best practices on how to drive sustainability and green innovation within the travel industry. Hege has got a unique story to share: Innovation Norway's angle is going to inspire and educate about key topics such as how to apply more sustainable practices and grow through green innovations.
This session sparks ideas and advice which every organisation can truly benefit from. Innovation Norway's expertise has grown by involving and working with several disruptive and innovative travel companies over the years. Thanks to them, the famous and beautiful fjords are due to be emission-free by 2025. They are also at the forefront of electric aviation and ambitiously aim to convert all domestic flights into fully electric by 2040. Another area of interest is smart building solutions, using both renewable materials as well as smart, energy-efficient systems; more and more hotels, lodges and other unique accommodations are adopting these systems. Regarding the tech & digital sphere, they are working with a few relevant actors that are expected to be pioneers in the future, employing smart AI and data-driven solutions.