Some companies only aim to make life easier for everyone: what3words is one of them. They have divided the world into 3-metre squares and gave each square a unique combination of three words, unleashing unlimited potential when it comes to geolocation. We believe this is gold for the travel industry. In this talk, we will discuss the opportunity to combine Geolocation Tech Innovation and Destination Marketing and see where opportunities lie. We will be guided by Lizzie Russell, Travel Partnerships at what3words. She is presenting several examples of What3Word’s application in tourism, from beach innovations in Flanders to Brewery partnership campaigns and many more. We are happy to share with the audience of X. Festival some best practices on how to develop and apply clever ideas and innovative concepts to the tourism industry.