Forward Keys empowers government organisations, hotels, travel retail, brands, and financiers to make decisive business actions based on science and truth. In this session, Olivier Ponti, Vice President Insights at Forward Keys, will share insights and predictions on global tourism trends and demand, providing a comprehensive view on the current climate of uncertainty in the travel and tourism industry. His session is part of X. Rebuild. Led by data, this track is all about how to understand the product and market shifts and identify new demand segments to shape a resilient comeback through product diversification.