X. Festival Awards 2021

Recognising creativity,
talent & innovation in the
tourism industry.

Submit your entries
Early Submission until:
15th October
General Submission until:
15th November
Winners Announced on:
10th December


The X. Festival Awards submissions are now open. To enter, have a look at the categories available below.
DTTT Members have unlimited entries available. For more information on how to enter, go to FAQs.

Design & Innovation Award

This Award is all about industry products and experiences, whether these are at a concept-level or fully executed. Entries for the Design & Innovation Award should stand out in the overall design of their initiatives.

The sub-categories for this Award are as follows:

  • Best Overall Experience Innovation
  • Best Overall Design
  • Best Business Initiative
  • Best Technology Enabled Initiative
  • Best Purpose Driven Initiative
Read more and enter

Destination Industry Award

This Award is about recognising destinations and organisations which stood out for their strength, originality and effectiveness in supporting local industry. We're looking for those who have worked to create impact by supporting the industry to be more digitally competitive, resilient and adaptable to current trends.

The sub-categories for this Award are as follows:

  • Showcasing Industry Leadership
  • Best Industry Development Programme
  • Best Digitalisation Initiative
  • Best Co-Design Initiative
  • Best Industry Resource Hub
Read more and enter

Sustainability & Stewardship Award

It is widely recognised that sustainability will define our industry's recovery. This Award recognises strong initiatives and excellent leadership, seeking to identify those not only saying, but also doing and succeeding, when it comes to sustainability, ensuring our industry creates a positive impact on communities, people and planet.

The sub-categories for this Award are as follows:

  • Best Overall Sustainability Initiative
  • Sustainable Leadership Award
  • Best Community-Driven Initiative
  • Best Sustainable Business Initiative
  • Best Environmental Impact Initiative
Read more and enter

Placemaking Award

In the post-pandemic world placemaking takes on a whole new meaning. This Award looks to recognise the true leaders of placemaking, through leadership, cultural richness, identity and design, demonstrating the role of people and community can play in shaping that sense of place.

The sub-categories for this Award are as follows:

  • The Discovery Award
  • The Destination Identity Award
  • Recognition of People and Places Award
  • Recognition of Cultural Value Award
  • Best Ambassador Initiative
Read more and enter

Digital Marketing Award

After a year like no other, in which digital has dominated our daily lives, the Digital Marketing Award gives recognition to those who have created cut-through with the most impactful, innovative and uniquely engaging digital brand concepts in the industry today.

The sub-categories for this Award are as follows:

  • Social Champion Award
  • Best Storytelling Initiative
  • Best Digital Campaign
  • Best Overall Digital Experience
  • Best Digital Innovator
Read more and enter


The X. Festival Destination Awards jury is made up of a diverse range of industry leaders along with
the Digital Tourism Think Tank’s expert team.

To be announced soon.
We'll be announcing the Jury soon. If you're interested in joining fill in this form.

Award Ceremony


Announced Live

We'll be announcing all winners

Recognised on
a global stage


Exclusive invitation
to a private dinner