X. FESTIVAL 2020

Reshaping the
Visitor Economy

Presented live from
thecamp logo
30 November - 04 December 2020
REGISTER
PROGRAMME

A five-day industry festival designed to help you plan and reshape your future

Putting disruption at the heart of X.Festival with incredible talent and change makers. X. Disrupt is a day focused on entrepreneurship, future technology and communities. This track will highlight the future leaders in tourism, leading the way to a more diverse and inclusive industry.

Welcome video

Time | Main Stage

Movements Driving Change

Sizing the Appetite
for TravelTech in Adversity

Redefining DMO Strategies: Fostering Innovation through Data

Tech as an Enabler for Inclusivity and Empowerment

Fireside Chat on the future of Purposeful Innovation

The world is evolving and the drivers for travel are more than ever rooted in purpose. From fulfilment to giving back, how does the future of travel look in a post-pandemic world? Join us to understand how demand is shifting towards more meaningful experiences, and how communities, businesses and destinations can rapidly adapt to change.

Welcome video

Time | Main Stage

Keeping Brand Voices Authentic for Local Audiences

The Invisible Burden: Understanding the Impact of Tourism on Communities

Learnings from Afar: Will Technological Experiences Replace Timeless IRL Experiences?

Technology as a Catalyst for Purposeful Travel

Making Sustainable Choices for the Community and the Destination

How do you define 'the right kind of tourism'?

As we emerge out of the most challenging period our industry has faced, how can we accelerate recovery? Led by data, this track is all about understanding product and market shifts and identifying new demand segments to shape a resilient comeback through product diversification.

Welcome video

Time | Main Stage

2021 Horizons - Thinking Ahead with Data

Impact Stories: Match Funding Community Led Crowdfunders

Diverging Recovery Strategies: Balancing Health & Economic Priorities

Exploring Sustainability as Necessary for Recovery

Where can we identify growth opportunities in a contracted global economy? How do we find relevance with audiences, achieve better engagement and drive more effective conversion? A full track dedicated to new engagement strategies addressing the needs of the new demand, attempting to ensure new opportunities through conscious choices.

Domestic vs. International - The NTO Strategy-Value Visitor Scale

Welcome video

Time | Main Stage

Destination websites that reflect the needs of the new target audience

GenZ + Millennials - a new mindset

Creativity in colour - how to tap into the staycation boom

A New Digital World: How Consumers Behaviour is Shifting Online

How can we ensure a more sustainable future for tourism? Can the global crisis be used as a turning point for the industry? Join a series of think tanks, talks and discussions with leaders and experts from different fields, switching their imagination towards the future of travel and sustainability.

Reconsidering Destination Stewardship towards 2021

Redefining Advocacy and Governance in the New Normal

Exploring Ethics in Travel

Creating a Manifesto for Change

X Festival is a Hybrid event, interested? Host your own X. Festival.

Putting disruption at the heart of X.Festival, with incredible talent and change makers. With a special focus on entrepreneurship, future technology and communities, this track will highlight the future leaders in tourism, leading the way to a more diverse and inclusive industry.

Welcome
Keynote
Talks
Talks
Interview
Business Stories
Keynote
Workshop
Leader's Roundtable
X. Disrupt

5 days

5 TRACKS

5 VENUES

Diversity and Inclusivity

Putting description at the heart of X.Festival with incredible, talent and change makers. There are the tourism's future leaders. See them first at X.Festival.

  • Future Leadership
  • Entrepreneurship
  • Communities
  • Future Thinkers
  • Young Talent
  • Future Technology

Values and Community

The world has changed and the drivers for travel are now rooted in purpose. From fulfilment to giving back, how does the future of travel look in a post pandemic world?

  • Purposeful Travel
  • Consumer Values
  • Local Communities
  • Shifting Demand
  • Conscious Travel
  • Defining Prosperity

Recovery and Diversification

As we emerge out of the most challenging period our industry has faced, how can we accelerate recovery? Led by data, global experts reflect on diversifying for a resilient comeback.

  • Future Leadership
  • Entrepreneurship
  • Communities
  • Future Thinkers
  • Young Talent
  • Future Technology

Growth and Relevance

Where can we identify growth opportunities in a contracted global economy? How do we find relevance with audience, achieve better engagement and drive more effective conversion?

  • Digital Engagement
  • Data
  • Local Communities
  • Conscious Travel
  • Shifting Demand
  • Defining Properity

Strategy and Sustainability

A day of strategy for a more sustainable future for tourism. Joining a series of think tanks, leaders, experts and co-creators switch their imagination to the future.

  • Exploiting Data
  • AI & ML Lab
  • Sustaining Growth
  • Future Scenarios
  • Future Brands
  • Circular Economy
ABOUT

Built for destinations & industry leaders

Now, more than ever, DMOs must demonstrate leadership, create fluid strategic plans, and generate true value for their communities. X. Festival provides DMOs with the solutions to do this. This event is uniquely designed for DMOs, industry leaders, tourism boards, membership organisations and enterprise agencies to drive strategies for destination recovery.

Support your industry

Discover how you can support your industry and make a real difference. Give the gift of X. Festival and host your entire tourism industry.

Gain a unique perspective

Be inspired by innovations, knowledge and insights from DMOs and Leaders from around the world.

Connect with a global network

Join with your peers from around the world at meetings, roundtables and be part of the conversation.

looking to partner?

We'd love to work together! If you're interested in X Festival and would like to know more about our partnership opportunities, visit our dedicated partners page.

FIND OUT MORE

Supporting Small Businesses

We are committed to supporting business recovery by giving back to businesses through the Small Business Fund. Our initiative is designed to support industry growth, drive recovery and help SMEs adapt and evolve.

For Businesses

Attend X. Festival
for €15


As a SME, you can access the €1m Small Business Fund, created to help 10,000 industry SMEs with recovery. This unique initiative provides you a €140 credit to attend X. Festival.

Apply for SME Pass
Switch tabs to discover more

for dmos

Support your
Industry


Back the Small Business Fund by hosting 250 or more SMEs at X Festival. For just €9 per SME, you can support your industry and make a difference.

Back your Industry
Switch tabs to discover more

Featured Speakers

Get ready to discover the speakers of X.Festival.
They are real change makers from all over the world, sharing their knowledge and introducing their perspectives. They are here to inspire you and provoke meaningful discussions.

INTERESTED IN SPEAKING?

We are looking for exceptional speakers from all fields, who can support the industry moving forward. We have a few spaces left, apply now to be part of X Festival.

APPLY TO SPEAK
ATTEND

Get your pass

Business Pass

This pass gives you access to all the talks and sessions, Monday to Friday. You will also be able to access the programme on-demand, and re-watch the sessions you missed for the next 3 months.

If you qualify as SME, you can apply to get the Small Business Fund and ensure your access to the whole event. Moreover, you'll become a new member of the Tourism Impact Community.

Interested in buying more than one ticket? Get extra savings with a team pass.

  • ‣ Attend all five day live events
  • ‣ All main stage keynotes, talks & shorts
  • ‣ Access to programme on-demand
  • ‣ 3 Month 'watch again' access
  • ‣ 5 Free workshop templates
€155/pass

Industry Pass

If you are a DMO, this pass is exactly what you need!
This pass gives you access to all the talks and sessions, Monday to Friday. You will be able to access the programme on-demand, and re-watch the sessions you missed for the next 3 months.

Still not convinced? You will have access to the virtual backstage and take part in our interactive workshops.

Joining with colleagues? Save up to €900 with a team pass.

  • ‣ All benefits of Standard Pass
    ‣ Backstage access to open stages
    ‣ Book meetings at X.Business
€220
/pass
€220/pass

Member Passes

Members go free: if you are a DTTT Member, this is the pass for you.

Engage Members get full access to X.Festival for the whole team. Evolve Members get the same, plus the chance to run a watch party with Free X.Festival tickets for the entire industry for cities and regions, and for all overseas offices for NTOs".

To get your member pass, sign up using your organisation email address (or member login). If you're having any issues, just get in touch via the live chat.
  • ‣ Host Key Clients*
  • ‣ Host Entire Teams*
  • ‣ Support Businesses**
  • ‣ Post-festival workshops***
MEMBER PASS
Terms & conditions apply.

Partner Passes


This is not just about having full-access to X.Festival...
We have a whole range of different options if you want to host your team and key clients at the event, support SMEs via the Small Business Fund, explore future opportunities to run personalised sessions and workshops, facilitated by the DTTT.

Take a look at the Partner Page to discover more and check out what your virtual stage could look like.

  • ‣ Host Key Clients*
  • ‣ Host Entire Teams*
  • ‣ Support Businesses**
  • ‣ Post-festival workshops***
SEE partners page
Terms & conditions apply.

Team Passes


Why go it alone? Invite a colleague or your whole team and enjoy five days of talks and sessions together. You can get business or industry team passes, depending on what suits you best and save more with more people in your team.

  • ‣ Host Key Clients*
  • ‣ Host Entire Teams*
  • ‣ Support Businesses**
  • ‣ Post-festival workshops***
TEAM PASSES
Don't know which pass is right for you? Chat to our team through the blue chatbox.
PARTNERS

Setting a new vision for a partnership led sustainable visitor economy

As a partner, we give you a platform to lead the conversation, host members roundtables and directly invest into your programmes and member activities. Discover why partnering with us is right for your organisation.

SMALL BUSINESS FUND

Our way of supporting
the industry

X Festival is about coming together to collaborate and design long-lasting solutions for everyone.
The Small Business Fund is our way of supporting those at a local level, to make sure they can have their say.

* Only available for SMEs - checks will be conducted. Terms and conditions apply.
MARKETPLACE

Coming together
to rebuild

Virtual networking, done right

A marketplace for the industry

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Browse partners and book meetings

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Connect with the global industry

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.