X. FESTIVAL 2020

Reshaping the
Visitor Economy

30 November - 04 December 2020
RE-WATCH
Supported by
PROGRAMME

A five-day industry festival designed to help you plan and reshape your future

Putting disruption at the heart of X.Festival with incredible talent and change makers. X. Disrupt is a day focused on entrepreneurship, future technology and communities. This track will highlight the future leaders in tourism, leading the way to a more diverse and inclusive industry.

The world is evolving and the drivers for travel are more than ever rooted in purpose. From fulfilment to giving back, how does the future of travel look in a post-pandemic world? Join us to understand how demand is shifting towards more meaningful experiences, and how communities, businesses and destinations can rapidly adapt to change.

As we emerge out of the most challenging period our industry has faced, how can we accelerate recovery? Led by data, this track is all about understanding product and market shifts and identifying new demand segments to shape a resilient comeback through product diversification.

Where can we identify growth opportunities in a contracted global economy? How do we find relevance with audiences, achieve better engagement and drive more effective conversion? A full track dedicated to new engagement strategies addressing the needs of the new demand, attempting to ensure new opportunities through conscious choices.

Putting disruption at the heart of X.Festival with incredible talent and change makers. X. Disrupt is a day focused on entrepreneurship, future technology and communities. This track will highlight the future leaders in tourism, leading the way to a more diverse and inclusive industry.

Welcome video

Time | Main Stage

Movements Driving Change

Sizing the Appetite
for TravelTech in Adversity

Redefining DMO Strategies: Fostering Innovation through Data

Tech as an Enabler for Inclusivity and Empowerment

Fireside Chat on the future of Purposeful Innovation

The world is evolving and the drivers for travel are more than ever rooted in purpose. From fulfilment to giving back, how does the future of travel look in a post-pandemic world? Join us to understand how demand is shifting towards more meaningful experiences, and how communities, businesses and destinations can rapidly adapt to change.

Welcome video

Time | Main Stage

Keeping Brand Voices Authentic for Local Audiences

The Invisible Burden: Understanding the Impact of Tourism on Communities

Learnings from Afar: Will Technological Experiences Replace Timeless IRL Experiences?

Technology as a Catalyst for Purposeful Travel

Making Sustainable Choices for the Community and the Destination

How do you define 'the right kind of tourism'?

As we emerge out of the most challenging period our industry has faced, how can we accelerate recovery? Led by data, this track is all about understanding product and market shifts and identifying new demand segments to shape a resilient comeback through product diversification.

Welcome video

Time | Main Stage

2021 Horizons - Thinking Ahead with Data

Impact Stories: Match Funding Community Led Crowdfunders

Diverging Recovery Strategies: Balancing Health & Economic Priorities

Exploring Sustainability as Necessary for Recovery

Where can we identify growth opportunities in a contracted global economy? How do we find relevance with audiences, achieve better engagement and drive more effective conversion? A full track dedicated to new engagement strategies addressing the needs of the new demand, attempting to ensure new opportunities through conscious choices.

Domestic vs. International - The NTO Strategy-Value Visitor Scale

Welcome video

Time | Main Stage

Destination websites that reflect the needs of the new target audience

GenZ + Millennials - a new mindset

Creativity in colour - how to tap into the staycation boom

A New Digital World: How Consumers Behaviour is Shifting Online

How can we ensure a more sustainable future for tourism? Can the global crisis be used as a turning point for the industry? Join a series of think tanks, talks and discussions with leaders and experts from different fields, switching their imagination towards the future of travel and sustainability.

Reconsidering Destination Stewardship towards 2021

Redefining Advocacy and Governance in the New Normal

Exploring Ethics in Travel

Creating a Manifesto for Change

X Festival is a Hybrid event, interested? Host your own X. Festival.

ABOUT

Built for destinations & industry leaders

Now, more than ever, DMOs must demonstrate leadership, create fluid strategic plans, and generate true value for their communities. X. Festival provides DMOs with the solutions to do this. This event is uniquely designed for DMOs, industry leaders, tourism boards, membership organisations and enterprise agencies to drive strategies for destination recovery.

Support your industry

Discover how you can support your industry and make a real difference. Give the gift of X. Festival and host your entire tourism industry.

Gain a unique perspective

Be inspired by innovations, knowledge and insights from DMOs and Leaders from around the world.

Connect with a global network

Join with your peers from around the world at meetings, roundtables and be part of the conversation.

looking to partner?

We'd love to work together! If you're interested in X Festival and would like to know more about our partnership opportunities, visit our dedicated partners page.

FIND OUT MORE

Supporting Small Businesses

We are committed to supporting business recovery by giving back to businesses through the Small Business Fund. Our initiative is designed to support industry growth, drive recovery and help SMEs adapt and evolve.

For Businesses

Attend X. Festival
for €15


As a SME, you can access the €1m Small Business Fund, created to help 10,000 industry SMEs with recovery. This unique initiative provides you a €140 credit to attend X. Festival.

Apply for SME Pass
Switch tabs to discover more

for dmos

Support your
Industry


Back the Small Business Fund by hosting 250 or more SMEs at X Festival. For just €9 per SME, you can support your industry and make a difference.

Back your Industry
Switch tabs to discover more

Featured Speakers

Get ready to discover the speakers of X.Festival.
They are real change makers from all over the world, sharing their knowledge and introducing their perspectives. They are here to inspire you and provoke meaningful discussions.

INTERESTED IN SPEAKING?

We are looking for exceptional speakers from all fields, who can support the industry moving forward. We have a few spaces left, apply now to be part of X Festival.

APPLY TO SPEAK
PARTNERS

Setting a new vision for a partnership led sustainable visitor economy

As a partner, we give you a platform to lead the conversation, host members roundtables and directly invest into your programmes and member activities. Discover why partnering with us is right for your organisation.

SMALL BUSINESS FUND

Our way of supporting
the industry

X Festival is about coming together to collaborate and design long-lasting solutions for everyone.
The Small Business Fund is our way of supporting those at a local level, to make sure they can have their say.

* Only available for SMEs - checks will be conducted. Terms and conditions apply.
MARKETPLACE

Coming together
to rebuild

Virtual networking, done right

A marketplace for the industry

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Browse partners and book meetings

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Connect with the global industry

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