With so much happening in the industry this year, we’re dividing each day into two themes, that’s six sub-themes over the course of three days.
Click through the 2022 Programme themes to find out more.
Join this opening session to learn about the role of data in destination marketing with YouGov.
Make sure to join this session to learn more about the consumer & travel trends defining 2023
Explore the growing need for soft skills over hard skills in hospitality's workforce and how to...
How can we work with voice marketing to adapt to the changing environments we work in?
Are you ready to have a look at the outstanding submissions that X. Awards has received this year?
How are podcasts redefining the way we share the industry's knowledge? Join this session to find out
How can we use technology to create a better work environment for staff working in hospitality?
Recognising the great work of the women leading the tourism industry should be...
Explore with Milano & Partners innovative ways to retain talent in destinations.
Get a better understanding of the sustainable paths and certifications that destinations can choose.
How can the call for policy leadership help destinations achieve sustainability goals to...
Explore how brands & destinations can collaborate to ensure Diversity and Inclusion in storytelling.
We all have a responsibility when it comes to defining what the future looks like, are you ready?
This keynote aims to uncover the keys to becoming a social enterprise and how this impacts...
Are you ready to see what the future looks like? This keynote dives into how sustainable cities...
Join this session to explore how the role of destination management organisations is transforming.
Dive into how destinations have been looking at UX within their websites with Creatim!
How can we help businesses distribute products and experiences by improving distribution channels?
Discover how VisitPortugal is exploring literature to create unique experiences.
Understand what it takes to become a European Capital of Smart Tourism from some of the winners.
Join this session to learn how you can further in-destination discovery through technology.
Learn how to maximise the attractiveness of your destination through post-pandemic trends.
In this session with Google, we'll look at the huge added value co-op marketing plays in the...
Discover from first-hand experience what life looks like for a Digital Nomad.
Register your interest to support X. Festival and the DTTT X. Awards by becoming a registered supporter. Benefits include showcasing your brand at the event and positioning it as an expert voice in the industry, allowing you to reach a community of hundreds of DMOs and tourism industry leaders worldwide.
Since our first ever event in Barcelona back in 2012, DTTT events have been something to look forward to every year by DMO leaders from across the world. With the extreme changes brought by the pandemic in 2020, we decided to redefine our previous events to make sure they respond to today's needs and challenges.
#DTTTGlobal was an annual flagship event held by the Digital Tourism Think Tank working in close collaboration with its partners and the host destination. It was designed for DMOs worldwide and others in the travel industry to share and exchange knowledge and best practice on Digital Marketing and Destination Transformation. Since 2020 Global has been transformed into X. Festival, which has gathered hundreds of tourism leaders.
The unique format behind #DTTT Campus was one that created a stir in the tourism industry thanks to its refreshingly down-to-earth, relaxed and informal approach. #DTTT Campus was a call for DMOs to be part of global change. Leaders of travel and tourism, inspired in the home of innovation, to take action and change the future of travel for good. This has now been transformed into X. Design Week, which is ran as a mega design sprint.