ONLINE EVENT · 29TH NOV - 1ST DEC

X. Festival 2022

The Leaders Summit
Three days of free and invite-based sessions, interviews and panels for the tourism industry to strategise for 2023. Open-to-all online attendance.
Register Free
Watch Video
ONLINE EVENT · 29TH NOV - 1ST DEC

X. Festival 2022

The Leaders Summit
Three days of free and invite-based sessions, interviews and workshops for the tourism industry to strategise for 2023. Open-to-all online attendance.
Register Free
Watch Video

Programme

With so much happening in the industry this year, we’re dividing each day into two themes, that’s six sub-themes over the course of three days.
Click through the 2022 Programme themes to find out more.

Post-Pandemic Disruption

This theme aims to explore how key players have shifted strategies in the short and long term as a consequence of the pandemic. We will also try to establish a path towards a purpose-driven future, defining challenges, centres of excellence, key players and stakeholders when it comes to facing and solving the different crises that have been highlighted lately: tourism workforce shortages, shifting markets, etc. 

Sustainability Leadership

The rise of climate disasters and the pandemic have highlighted sustainability as the most crucial challenge of our time. We’ll focus on real lasting change by focusing on those who are creating real and impactful change in the industry, whilst also exploring projects that are defining the future of the industry by committing to more sustainable practices.

Digital Competitiveness

In this theme, we'll discover how destinations are driving an end-to-end digital transformation of the industry, equipping organisations with the tools and insights they need to grow and compete successfully. With new trends emerging, it is key to understand what is going to have a long-term impact on the industry, which is why we’ll also look into the future of data and tech and how consumer behaviours are expected to evolve, following the "pandemic effect”.

X. Festival 2022 Partners

Theme Partner
Theme Partner
Supporting Partner
Supporting Partner

2022 Speakers

Swipe through to see this year's X. Festival speakers Leading the Tourism Transformation.

Want to Support X. Festival?

Register your interest to support X. Festival and the DTTT X. Awards by becoming a registered supporter. Benefits include showcasing your brand at the event and positioning it as an expert voice in the industry, allowing you to reach a community of hundreds of DMOs and tourism industry leaders worldwide.

Learn more

DTTT Events have Evolved

Since our first ever event in Barcelona back in 2012, DTTT events have been something to look forward to every year by DMO leaders from across the world. With the extreme changes brought by the pandemic in 2020, we decided to redefine our previous events to make sure they respond to today's needs and challenges.

#DTTTGlobal was an annual flagship event held by the Digital Tourism Think Tank working in close collaboration with its partners and the host destination. It was designed for DMOs worldwide and others in the travel industry to share and exchange knowledge and best practice on Digital Marketing and Destination Transformation. Since 2020 Global has been transformed into X. Festival, which has gathered hundreds of tourism leaders.

The unique format behind #DTTT Campus was one that created a stir in the tourism industry thanks to its refreshingly down-to-earth, relaxed and informal approach. #DTTT Campus was a call for DMOs to be part of global change. Leaders of travel and tourism, inspired in the home of innovation, to take action and change the future of travel for good. This has now been transformed into X. Design Week, which is ran as a mega design sprint.

Attend X. Festival 2022

We’re getting ready for the leading tourism festival.
Register for free now and join hundreds of attendees driving tourism transformation.
Want on-demand access? Become a member