ONLINE EVENT · 29TH NOV - 1ST DEC

X. Festival 2022

The Leaders Summit
Three days of free and invite-based sessions, interviews and workshops for the tourism industry to strategise for 2023. Open-to-all online attendance.
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ONLINE EVENT · 29th NOV - 10th DEC

X. Festival 2021

Leading tourism transformation
Ten half-days of virtual sessions, interviews and workshops spread over two weeks for the tourism industry.
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Programme

With so much happening in the industry this year, we’re dividing each day into two themes, that’s six themes over the course of three days.
Click through the 2022 Programme themes to find out more.

Economic Disruption

This theme aims to explore how key players have shifted strategies in the short and long term as a consequence of the pandemic. Its economic consequences are undoubtedly one of the most impactful for the tourism industry, affecting travellers' decision-making and in-destination spending. That is why with this theme we want to explore and understand the trends that economic disruption is setting, making sure we adapt to these changes. What does travel's future look like in light of the increasing prices? How will the euro-dollar parity impact different travel markets?

Talent & Capability

This theme aims to explore how key players have shifted strategies in the short and long term as a consequence of the pandemic. Since it hit in early 2020, the tourism industry has faced countless challenges. Now showing a strong recovery as a consequence of borders opening up, restrictions being removed and testing requirements being dropped by many countries currently, one of the most relevant challenges, is presented by tourism personnel. The industry is facing important workforce shortages, numerous strikes and a generalised feeling of discouragement. How can we best respond to these challenges? What are the leading organisations in the tourism sector doing?

Sustainability Champions

The rise of climate disasters and the pandemic have highlighted sustainability as the most crucial challenge of our time. Over the last years, we have observed and understood that sustainability is about stewardship; it is about leading the industry towards a better future for people and the planet. That means that succeeding in this area requires being able to create a movement of change-makers, where everybody aligns with the same vision to achieve common goals. It also means setting the right parameters so that sustainable development can be assessed and measured regularly and so that those organisations who are really taking action can be rewarded. Join this theme to discover what today's sustainability champions are doing to achieve their goals.

Reshaping Tomorrow

The rise of climate disasters and the pandemic have highlighted sustainability as the most crucial challenge of our time. Having considered the importance of taking action in sustainability matters and understanding what today's leaders are doing to ensure tomorrow's future, it is time to take a look at those who are going the extra mile and innovating the way in which we think of sustainability. Take a deep dive into what cities might look like decades from now, explore the different futures that tourism might be facing and take stock of what's needed to guarantee everyone can keep discovering our beautiful planet through tourism. This theme will require you to explore the unexpected and to open your mind to all of those possibilities that seem unreachable.

Digitalisation & Competitiveness

Ten years ago, the DTTT was born responding to the needs of the emergence of digitalisation. Despite the fact that a decade has gone by, we are still considering it amongst the most relevant topics in 2022. Thus, we will hear from destinations that are investing in an end-to-end digital transformation of the industry, equipping organisations with the tools and insights they need to grow and develop successfully. It is time to explore how DMOs can differentiate themselves from the competition and start building hubs of knowledge that will lead to the development of the whole industry.

Previous Speakers

Swipe through to see last year's X. Festival speakers Leading the Tourism Transformation.
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