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ONLINE EVENT · 29TH NOV - 1ST DEC

X. Festival 2022

The Leaders Summit
Three days of free and invite-based sessions, interviews and panels for the tourism industry to strategise for 2023. Open-to-all online attendance.
Register Free
Watch Video
ONLINE EVENT · 29TH NOV - 1ST DEC

X. Festival 2022

The Leaders Summit
Three days of free and invite-based sessions, interviews and workshops for the tourism industry to strategise for 2023. Open-to-all online attendance.
Register Free
Watch Video

Programme

With so much happening in the industry this year, we’re dividing each day into two themes, that’s six sub-themes over the course of three days.
Click through the 2022 Programme themes to find out more.

Post-Pandemic Disruption
Sustainability Leadership
Digital Competitiveness

Post-Pandemic Disruption

This theme aims to explore how key players have shifted strategies in the short and long term as a consequence of the pandemic. We will also try to establish a path towards a purpose-driven future, defining challenges, centres of excellence, key players and stakeholders when it comes to facing and solving the different crises that have been highlighted lately: tourism workforce shortages, shifting markets, etc. 
Panel

From Consumer Insights to Effective Marketing

Join this opening session to learn about the role of data in destination marketing with YouGov.

YouGov
Panel

How Travellers are Redefining Value

Make sure to join this session to learn more about the consumer & travel trends defining 2023

Digital Tourism Think Tank
Keynote

Training Hospitality Staff in a Post-Pandemic Context

Explore the growing need for soft skills over hard skills in hospitality's workforce and how to...

INSETE
Keynote

Voice Marketing in a First-Party Data World

How can we work with voice marketing to adapt to the changing environments we work in?

Contiki
Keynote

A Look at X. Awards 2022

Are you ready to have a look at the outstanding submissions that X. Awards has received this year?

Digital Tourism Think Tank
Keynote

Leading Tourism's Transition Preview

How are podcasts redefining the way we share the industry's knowledge? Join this session to find out

Digital Tourism Think Tank
Keynote

Creating a Better Work Environment for Hospitality Staff

How can we use technology to create a better work environment for staff working in hospitality?

Sweeply
Panel

Highlighting Women Leading Tourism

Recognising the great work of the women leading the tourism industry should be...

Healing Hotels of the World, Lila Fox Travel Co., Soul Luxury
Keynote

Milan in Attracting Talent in the Destination

Explore with Milano & Partners innovative ways to retain talent in destinations.

Milano & Partners
Panel

Ensuring Wellbeing and Inclusion in Tourism (PT 1)

Through this session you'll be able to dive into how wellbeing and inclusion can be ensured by...

Planet Happiness, Women in Travel cic

Sustainability Leadership

The rise of climate disasters and the pandemic have highlighted sustainability as the most crucial challenge of our time. We’ll focus on real lasting change by focusing on those who are creating real and impactful change in the industry, whilst also exploring projects that are defining the future of the industry by committing to more sustainable practices.
Panel

The Challenges of Sustainable Certifications

Get a better understanding of the sustainable paths and certifications that destinations can choose.

Green Destinations, Vireo, EarthCheck
Panel

Policy Leadership for Sustainable Transformation

How can the call for policy leadership help destinations achieve sustainability goals to...

We Don't Have Time, MURMURATION
Keynote

Ensuring Diversity in Travel Storytelling with Contiki

Explore how brands & destinations can collaborate to ensure Diversity and Inclusion in storytelling.

Contiki
Keynote

Driving Sustainable Tourism Collaboratively

We all have a responsibility when it comes to defining what the future looks like, are you ready?

TUI Group
Keynote

Adapting to New Tourism Ecosystems

This keynote aims to uncover the keys to becoming a social enterprise and how this impacts...

4VI
Keynote

Sustainable Cities of the Future

Are you ready to see what the future looks like? This keynote dives into how sustainable cities...

NEOM
Keynote

The New Role of DMOs

Join this session to explore how the role of destination management organisations is transforming.

Göteborg & Co
Panel

Driving Sustainable Innovation with UNWTO

Explore the crucial role that the UN SDGs play in driving sustainable actions towards a common...

UNWTO, ToBadaa, ClimateTrade, Siliconbali, Impulse Travel, Clio Muse Tours, BeFC

Digital Competitiveness

In this theme, we'll discover how destinations are driving an end-to-end digital transformation of the industry, equipping organisations with the tools and insights they need to grow and compete successfully. With new trends emerging, it is key to understand what is going to have a long-term impact on the industry, which is why we’ll also look into the future of data and tech and how consumer behaviours are expected to evolve, following the "pandemic effect”.
Panel

How is UX Shaping Destination Websites?

Dive into how destinations have been looking at UX within their websites with Creatim!

Creatim, Slovenian Tourist Board
Keynote

Strengthening Digital Products & Experiences

How can we help businesses distribute products and experiences by improving distribution channels?

Visit Finland
Keynote

Embarking on a Literary Tour with VisitPortugal

Discover how VisitPortugal is exploring literature to create unique experiences.

VisitPortugal
Panel

Becoming a Smart Destination

Understand what it takes to become a European Capital of Smart Tourism from some of the winners.

Visit Gijón, Fundació Visit Vàlencia, Bordeaux Tourism, Municipality of Middelfart, San Sebastián Tourism, Sevilla City Office
Keynote

Developing Experiences Through Technology

Join this session to learn how you can further in-destination discovery through technology.

German National Tourism Board
Panel

Live & Work Anywhere: Attracting Remote Workers

Learn how to maximise the attractiveness of your destination through post-pandemic trends.

Airbnb, Cape Town Tourism
Keynote

Succeeding with Co-Operative Marketing

In this session with Google, we'll look at the huge added value co-op marketing plays in the...

Travel Vertical, Google
Panel

Live & Work Anywhere: From Idealism to Realism

Discover from first-hand experience what life looks like for a Digital Nomad.

Airbnb Luxe, Live it up Las Palmas
Keynote

Why UGC is a Game Changer for Destination Marketers

Explore how to maximise the potential of User Generated Content.

CrowdRiff

X. Festival 2022 Partners

Theme Partner
Theme Partner
Supporting Partner
Supporting Partner

2022 Speakers

Swipe through to see this year's X. Festival speakers Leading the Tourism Transformation.

Want to Support X. Festival?

Register your interest to support X. Festival and the DTTT X. Awards by becoming a registered supporter. Benefits include showcasing your brand at the event and positioning it as an expert voice in the industry, allowing you to reach a community of hundreds of DMOs and tourism industry leaders worldwide.

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DTTT Events have Evolved

Since our first ever event in Barcelona back in 2012, DTTT events have been something to look forward to every year by DMO leaders from across the world. With the extreme changes brought by the pandemic in 2020, we decided to redefine our previous events to make sure they respond to today's needs and challenges.

#DTTTGlobal was an annual flagship event held by the Digital Tourism Think Tank working in close collaboration with its partners and the host destination. It was designed for DMOs worldwide and others in the travel industry to share and exchange knowledge and best practice on Digital Marketing and Destination Transformation. Since 2020 Global has been transformed into X. Festival, which has gathered hundreds of tourism leaders.

The unique format behind #DTTT Campus was one that created a stir in the tourism industry thanks to its refreshingly down-to-earth, relaxed and informal approach. #DTTT Campus was a call for DMOs to be part of global change. Leaders of travel and tourism, inspired in the home of innovation, to take action and change the future of travel for good. This has now been transformed into X. Design Week, which is ran as a mega design sprint.

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